
'Big Hairy Audacious Goal' can halt church rot
I'm haunted by the presence of St. Brutus by the (Bankrupt)
Department Store, a huge, dirty-looking old church with Gothic
stained-glass windows and a brilliant, shining past. For the moment,
let us not talk about the present or the future, because St. Brutus
has become a symbol of how quickly mission disappears and rot
sets in. All around St. Brutus you can see decay. The single-family
residences are owned by absentee landlords who wait for condemnation
notices before repairs are considered. Much of the core city that
once teemed with activity has moved to the suburbs. Now downtown
is a series of junk shops, taverns and discount stores with seedy
second-floor apartments lingering in filth and neglect. This is not a place where people with money tend to hang out.
Yet, on Sunday mornings the furs and the three-piece-suits appear.
The expensive cars pull into the St. Brutus parking lot and sit
for a bit over an hour as the Gospel message is dispensed in plain-spoken
certainty - he same way each Sunday since 1908. The average age of the St. Brutus parishioner is 61. The church
does not want to die. Its members make decisions to leap out of
the rut, but the furrow is deep and the congregational will is
weak. At the moment, St. Brutus has no mission. It is not a church.
It is a club. People come to St. Brutus to be entertained. They
come out of habit, to see their friends and to maintain a tradition. A long time ago, St. Brutus had a mission. It was the central
institution in the city, and it influenced the values of the entire
community. It was way back in the late '40s that St. Brutus publicly announced
that it was a church focused on youth. The members kept their
word with two youth pastors and dozens of programs. The church
building, with a gymnasium and numerous rooms set aside for youth,
was the place young people wanted to be when the church opened
its doors. But along the way, someone dropped the vision, and it appears
to be lost forever. Once lost, visions are difficult to rediscover
and almost impossible to rekindle. St. Brutus is an excellent example of a congregation that was
not built to last. These once-powerful congregations dot the urban
landscape across America like wounded angels, destined for glory
but caught in midflight by blurred vision. Suddenly they find
themselves in a quandary: Do we deserve to live or is it time
for us to die? It is not surprising, therefore, that pastors of large congregations
are asking the kinds of questions St. Brutus should have raised
40 years ago. After the euphoria produced by a rapidly growing
membership, pastors with vision are asking if they have created
a monster, a useless monolith or a living, ever-changing vehicle
for a religion's message. Visionary clergy say congregations built to last must have
a BHAG (pronounced Bee Hag) - short for Big Hairy Audacious Goal
- that will drive the congregation into the future. If a congregation
has the right BHAG, pastors can come and go, neighborhoods can
change, denominations can drift into indifference but the church
with a BHAG goes on forever. NEXT, a magazine of the Leadership Network (P.O. Box 199277,
Dallas, Texas 75219-9277; 800-765-5323) offers this description:
"A BHAG reaches out and grabs them (members) in the gut.
It is tangible, energizing (and) highly focused. People get it
right away; it takes little or no explanation." Sometimes, according to NEXT, the charismatic leader who built
the congregation from nothing to a fire-breathing powerhouse,
is the first person to resist a BHAG. That's why church leaders should review and recommit themselves
to the core values and purpose of the congregation before BHAGs
are even discussed. But in the process of developing a BHAG, every
church will discover strengths, weaknesses and the precise location
of congregational rot. Clark D. Morphew
Saturday, June 28, 1997