

Good book should aim for sales to bad people
It has always struck me as strange that the Holy Bible is owned
by certain publishing companies here in the United States. I wonder how a thing so sacred could be owned and then used
for commercial purposes. By that I mean, making money from the
sale of it as if the Bible were nothing more than a fictional
novel. This has always bothered me, and yet I am a practical fellow
who understands that the more sacred an object is, the more money
it is worth. What would happen, for instance, if the U.S. government tried
to sell the mountain called Bear Butte in South Dakota, which
is considered sacred by the Lakota and Cheyenne nations? Would
American Indians be up in arms if their holy mountain, where they
believe their moral code was delivered to humankind, was suddenly
sold to developers who planned to build condos and hotels? I think
you could count on a massive protest. But I also understand the Bible is different. In fact, it is
probably necessary that it is owned and, therefore, controlled
by a few publishing companies. If it were in the public domain
-- that is, if anyone could reprint the Bible -- we would see
countless deletions and revisions. For instance, the wealthy might want to remove the passage
that says it is easier for a camel to go through the eye of a
needle than for a rich man to enter heaven. In fact, Thomas Jefferson, the great American statesman, once
issued his own version of the Bible, with copious red-lined deletions.
Allegedly, there were many things in the Bible, Jefferson thought
unnecessary and, perhaps, dangerous to a free society. Through copyright laws in this country, certain translations
or versions of the Bible are owned by big publishing companies.
Those companies obtain the rights to the Bible by hiring biblical
scholars who work with the Hebrew and Greek versions of the Bible
and produce new English language editions for sale in the United
States. The exclusive commercial publishing rights for the New International
Version of the Bible, for instance, are owned by Zondervan Publishing
House in Grand Rapids, Mich. The non-commercial rights are owned
by the International Bible Society. Here's how that happened. More than 30 years ago, Zondervan
and the International Bible Society decided to become partners
and publish a new contemporary language version of the Bible.
They hired Bible scholars who were capable of translating both
the Old and New Testaments from the original languages. Over the
years, each translation was revised and tested for ease of reading. Finally in 1983, after years of study and thousands of dollars
in development, the translation of the New International Version
that you use today hit the market. It has since become one of
the best-selling versions of the Bible ever published. There are many other versions of the Bible: the King James,
Revised Standard, New Revised Standard and many others. You would
notice the difference in most of those translations if you saw
them side by side. Because Zondervan owns the commercial rights to the New International
Version, they can apparently package that translation any way
they want as long as it does not change the accuracy, clarity
or beauty of the language. So Zondervan now has a whole bunch of Bibles ready for the
market. They have Bibles for women, men, students, moms and teen-agers.
The have a Bible for the living quest, Christian growth and full
life. They have a women's devotional Bible in a pink binding and
a men's devotional Bible in what appears to be a solid marble
cover. There's even a couple's devotional Bible and one exclusively
for the family walk. And finally, there is a seniors' devotional
Bible that will help the elderly evaluate their so-called golden
years. Almost all good and devout people can now find Bibles designed
for them. I'm wondering when they're going to design Bibles to
eradicate sin. I would like to see an entire series of Bibles
for sinners -- overeaters, gossipers, liars and backsliders of
every sort. That's when sales will really skyrocket.
Clark D. Morphew
Posted For January 31, 1998